Although many SEO experts differ on the specific tactics required to gain organic search visibility, the majority of them would place a relatively equal emphasis on the refinement of site structure and taxonomy/hierarchy, the importance of having relevant and indexable content, and the value of inbound links. Each of these focus areas has a variety of different tasks and goals associated.
To ensure the validity of each individual SEO tactic, it's important to constantly measure the performance of each tactic. This can be very difficult, because often many of the recommendations for SEO are implemented in conjunction.
However, in some situations, establishing case studies can measure the apparent results of a specific tactic. From a link building perspective, one of the longest-tenured tactics to employ is to build links within topical free and paid directories.
In late 2008, we launched three new pages within a specific business line of a financial services client. The content was optimized, and some internal links were established in order to get the content indexed. Our next step was for the link development team to request links from free and paid directories.
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