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| Courtesy Image: uncyclopedia.wikia.com |
Google’s
love for brand is not a new thing to cover in my blog. Much has been written
and talked about it but what is not talked about is the declining share of
Wikipedia on Google search results. There was a time when Google would display
Wikipedia on the top of the search result but now the top organic slot is replaced with
big brands like ebay and Amazon.
There
are many SEO experts who always write their opinion on the best practices of
optimizing a website. Does a site like eBay or Amazon follow the so-called SEO advice?
I cease to believe this and one citation would be adequate to prove my belief. Example:
how many of you think -‘http://www.ebay.com/sch/Furniture-/20091/i.html’ is SEO friendly
ULR? And how many of you think
this particular ‘web page’ has followed basic On-Page? Search for ‘antique furniture’ in Google for US location.
Do
you also think that ebay on top of Google has very good title? In webmaster,
Google always shows ‘short title’. What about eBay’s title? Is it so enticing?
Also, see the description and I’ll let you judge the quality of such a dynamic
page from SEO perspective.
The
logic for top SERP for such a store is ‘reputation’ more than following the
so-called Google’s guidelines. Many
experts favor this biased approach of Google that causes a sprawling growth
of such ‘mash up’ ecosystem. I don’t deny the merits of ‘mash up economy’ but I
also see the danger of such economy that tends to produce a monopolistic competition.
Undoubtedly, Google encourages such development for being in ‘that area’.
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