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| Google should acquire Pinterest! |
Build a better mousetrap, and Google will beat a path to your door. A
virtual truth! Had Ralph Waldo been alive, he would have quoted so!
After many acquisitions, I believe pinterest is the one that Google
should acquire for many reasons.
The popularity of inforgraphics is surging with a growing users’ base. ComScore
reports that the site has seen a 900% increase in unique visitors with
17.8% million unique views in February 2012 in a short time since its
inception in September 2009. Further, Pinterest is only third to
Facebook and Tumblr, as per a story published in Mashable, where users spend an average 98 minutes per month.
Huffingtonpost
reports that nearly a third of all Pinterest users have annual salaries
of $100,000 or more, almost 70 percent are female and the largest age
demographic represented on the site are people between 25 and 34. What
more could an advertiser want?
High profile people and brands such as Barack Obama, Oprah, STA Travel, Windstar Cruises, and many others have joined the site purposely.
Users’ growing love for Pinterest is due to several reasons including
visual infographics that interact users and mesmerize them. The old rule
of lengthy text content and optimization technique as per Google
guidelines is taking a back seat. Digital users spend less time in
reading content of a website/portal. They simply scan. The F-shaped pattern of Jakob Neilson confirms that users don’t read text thoroughly. They scan the information.
Recently, I have observed that users likes' and 'share' of infographics
are significantly increasing. Also, noticing plenty of requests from my
internal clients come to me asking for my thoughts on using Pinterest to
market their products. I do believe that Pinterest has potential to
reshape retail and e-commerce strategies. My research is going on as how
best we can use this site for e-commerce companies.
Recently, Facebook’s acquisition of Instagram hogged the headlines. Of
course, Facebook had reasons to buy Instagram because it did not want
another trouble to challenge their territory. Also, Google has a
history of acquiring many such companies. Recently, Google acquired
Digg @ $15 million and scooped up Digg founder Kevin Rose. I don’t
understand why Danny Sullivan posted in his blog that Digg was affected
by Google Panda. I believe @Danny, you have got the answer why digg got
affected.:)
One of the strong reasons as why I believe Google should buy Pinterest
is mainly because of its easy social applications. Google has android
but its struggling in social arena in mobile. Pinterest has already won
the hearts of desktop users and I believe it has an ability cater to
mobile users.
In gist, I would advise Google that it’s better to be managed by a wise employee of any organization than by a foolish manager of its own company!
In a small enterprise, such quote has relevance but Google is neither
small nor its management is a foolish entity. Hope, G stakeholders are
listening to this piece of FREE advice. :)
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